Digital marketing encompasses all marketing efforts that use an device or the web. Businesses leverage digital channels like search engines, social media, email, and their websites to attach with current and prospective customers.
With how accessible website is today, would you believe me if I told you the quantity of people who go browsing every day continues to be increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in only the last three years, according to Pew Research. And although we are saying it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective because it used to be.
Marketing has always been about connecting together with your audience within the right place and at the correct time. Today, that means you needs to meet them where they are already spending time: on website.
Enter Digital marketing — in other words, any form of marketing that exists online.
At Techsolstudio, we talk a lot about inbound marketing as a very effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually an equivalent thing, but there are some minor differences. And conversations with marketers and business owners within the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned tons about how those small differences are being observed across the planet.
How does one Define Digital Marketing?
Digital marketing is defined by the utilization of various digital tactics and channels to attach with customers where they spend much of their time: online. From the web site itself to a business’s online branding assets — Digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall into the umbrella of “digital marketing.”
Digital Marketing Tactics and Examples
The best digital marketers have a transparent picture of how each digital marketing campaign supports their overarching goals. And counting on the goals of their marketing strategy, marketers can support a bigger campaign through the free and paid channels at their disposal.
A content marketer, for instance , can create a series of blog posts that serve to get leads from a replacement ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the e-mail marketer creates an email campaign to send those that download the ebook more information on the corporate. We’ll talk more about these specific digital marketers during a minute.
Here’s a fast rundown of a number of the foremost common digital marketing tactics and therefore the channels involved in all.